Dell’s Redesigned Funan Store Delivers Contemporary Experience

On Thursday 16 May 2013, Dell reopened its Dell Exclusive Store at Funan DigitaLife Mall, delivering a brand new experience for the patrons. After an intensive make-over, a new, refreshed concept store that sports simpler, contemporary yet bolder interior designs greets the customers.

New Dell Store - 1

Aimed at creating a more consistent global brand and shopping experience for its customers, the new look takes on a distinctive customer-centric approach, complete with experience suites that allow customers to experience technology as they would in real life. The Funan store is the first Dell Exclusive Store in the world to adopt the company’s new global retail brand guidelines.

“Along with our purpose to deliver innovative products and give customers both performance and value in a single package, Dell also places high priority in providing a fulfilling product purchase experience for our customers,” said Chue Chee Wei, managing director for Dell’s Commercial Business, Singapore and Malaysia. “Dell’s new store design brings a great shopping experience to our customers, whether you have a specific product in mind, or just casually browsing.”

New Dell Store - 2 New Dell Store - 3

Comparison between the former design and the brand new redesign – [Above] The contemporary look of an open-concept, mobile office space. The redesign gives you a feeling that you have stepped into Microsoft or Google’s work station. [Below] The old store design looks like a typical computer and electronic shop.

Old Dell Store - 2 Old Dell Store - 3

The Dell Exclusive Store at Funan DigitaLife Mall (level 3) is open from 11am to 9pm daily.

More Music. More Enjoyment.

With over 100 years of experience in audio-video business, Denon creates products that can deliver total quality enjoyment, bringing purity of sound and joy to customers’ lives.  In their recent evolution, Denon’s development has produced mobile technologies, allowing customers to experience quality music on the go.

Music Maniac serie

Denon’s high-performance MUSIC MANIAC headphones is the work of master craftmanship. Each and every headphone unit is sure to bring a smile to any audiophile’s face. If you work with audio file or are an music professional, look no further, Music Maniac brings beautiful sound to you in an amazing style.


Globe Cruiser series

The GLOBE CRUISER, designed for the frequent flyer, whether it is in an airport lounge or on board a flight, this headphone is an easy and convenient way to relieve unwanted stress. Forget cords and cables, these high-quality wireless Bluetooth headphones are portable and come with noise-cancelling technology that allows you immerse in a world of your own.

Urban Raver series

Hit the town, throw on your Denon URBAN RAVER headphones, and rock out while doing your own thing. Feel the bass reverberate through your entire body and let the beat of the music charge the beat of your heart. Party on the go with these sleek, stylish design and brilliant light blue high-performance gear.

Exercise Freak series

These wireless, lightweight, stylish, and compact EXERCISE FREAK headphones make for the perfect wear during your run or workout at the gym. The drip-proof and anti-bacterial properties mean worry-free comfort at all times. Thanks to the neckband reflector, these headphones are the perfect companion to your night run. Come in three colours – blue, yellow or black, choose one to fit your personality.

This series of headphones come with different mobile app to suit your lifestyle needs. All series (except Exercise Freak) come with both over-ear headphones and  in-ear headphones for your personal preference. Personally, all the four different sets of headphones and my favorite has got to be the Urban Raver AH-D400.

Denon had a roadshow at Chevron House and Orchard Cineleisure last week. If you have not submitted your photos for their Facebook contest, you can do so before the end of today! Simply  ‘like’ their Facebook page ‘Denon Singapore’ and upload a photo of yourself at the roadshow taken with their headphone or earphone. Hurry, 5 sets of Denon Urban Raver AH-D400 (worth $599) to be won!

For more information, visit Denon website:

Or visit their authorized retailer, Jaben’s Facebook page.

INIT – the Future of Mobility

November, 8: The world’s leading supplier of integrated telematic solutions for public transport is now in Asia!

Founded 1983 in Karlsruhe, Germany INIT has become the leading supplier of integrated telematics and fare collection systems worldwide. Besides its headquarter office in Karlsruhe, INIT is also represented in several European countries, the United States, Canada, UAE, Australia and now in Singapore.

With the opening of the local subsidiary in Singapore, INIT aims to serve the specific needs of the public transport industry in the Asia Pacific region.


INIT’s integrated approach has successfully delivered more than 400 projects for more than 300 satisfied customers in Abu Dhabi (UAE), Christchurch (New Zealand), Montreal (Canada), New York City (USA), Stockholm (Sweden), Tasmania (Australia), Vienna (Austria) and other cities around the globe.

With over 30 years of research and development, the leading supplier in integrated telematic solutions and fare collection introduces the MOBILE concept. MOBILE is a modular but fully integrated range of products for all key tasks of public transportation.

  • Planning and dispatching
  • Operations Control and Real-Time Passenger Information
  • Ticketing and Fare Management
  • Analyzing and Optimizing Operations

For more information about INIT Asia-Pacific Pte Ltd

German Centre for Industry and Trade Pte Ltd

25 International Business Park

#02-10 German Centre

Singapore 609916

Tel: 6562 8031


Getting Yourself into the News

November, 1: Founded in 2007 based on the principle of “Community First, Company Second”, e27 is a media organization focused on the Asian technology startup industry.

e27 believes in building a community of technology innovators across Asia by supporting them with the latest breaking news relevant to technology startups, technology companies and investors through connecting with them through their blog, Facebook, Twitter and events.

To champion the Asian technology ecosystem, e27 organizes monthly Founders Drink, a casual networking event where professionals in a particular field shares insights relevant to technology startups.

Under their invitation, Ms Winifred Chan, the managing director of Barr & Chan Communications Pte Ltd, a public relations consultancy specializing in technology companies shared her advice on how startups and companies should maintain a good relationship with the media and the various tips on how to get media interest in your startup.


1 . News Hook

The first step of the do-it-yourself (DIY) public relations process is to determine what interest your audience and what can become potential topic of new interest. At this brainstorming stage, you also need to determine your target audience and the newspaper you are pitching to.

2. Prepare Your Story

Define who you are and what your company or product is about. Preparing your story is about the Who, What, Where, When Why and How. Define the market need or problem and how your products or services can be the solution. Add in a personal story and remember to include your core competency. And if you are writing for the business press, add on how this can be a potential business opportunity.

3. Press Release

Capped the media release at maximum of 600 words. This piece of article contains your news angle and key messages.

4. Prepare to launch

Great! You have now hit the “send” button and email to your targeted newspaper. Now it’s time to prepare for your media interview. Go through your press release and make sure what you are telling the journalist is in line with your pitch.

5. The Interview Pitch

What is the news angle you are considering? This will determine your pitch to the media. Is your pitch topical?

6. Prepare to Meet the Journalist

Determine the three most important messages you want to share with the journalist. Be clear. Don’t let the journalist interpret your message.

7. Have an Agenda and Stick to It

Finally, a reminder to describe your company succinctly and to articulate your key messages with confidence. Good luck!

Special thanks to:

e27 for organizing the Founders Drinks (remember to check our their website, Facebook and Twitter for the details of the next event)

The Shuffle Bar (3 River Valley Road #02-03, Blk D, Singapore 179023) for the venue space at Clark Quay

Amazon Web Services for sponsoring the light refreshments (pizza platters)

Ms Winifred Chan for her insightful sharing on media relations and press release

Personal Excellent coach, speaker and writer, Celestine Chua for extending the invitation

Lenovo Does the Yoga

I’m a Lenovo convert. I still use my first Lenovo netbook – IdeaPad S9e whenever I need to travel and can only afford to bring along a compact laptop. So imagine my excitement when I was invited to Lenovo’s launch of their new Yoga series.

Local celebrity, Nat Ho was there to introduce the Lenovo IdeaPad Yoga series. It’s the world’s first multi-mode Ultrabook with 360° flip design, providing users with the ultimate flexibility between work and play. The revolutionary hinge design allows it to rotate 360° (available in four different modes – Laptop, Tent, Stand and Tablet) switching between laptop and tablet in one simple motion.

Lenovo IdeaPad Yoga 11
Windows RT and Nvdia Tegra 3 processor (ARM architecture), with the new Office 2013 Student Edition Preview and battery life that can last up to 13 hours. 11.6″ HD (1366×768) with wide viewing angle and 5 point multi touch screen.

Lenovo IdeaPad Yoga 13
Windows 8 and 3rd gen Intel Core i7 processor. 13.3″ HD + (1600×900) IPS Display with wide viewing angle and 10 point multi touch screen.

Lenovo ThinkPad Twist S230u

Weighing at 1.58kg, this Ultrabook is ideal for the business computing. Users can use it as a full performance Ultrabook and then twist the top to switch to become a convertible tablet. Excellent for business presentation.

The 12.5″  Lenovo ThinkPad Twist S230u gives professionals the technologies they need for both business and personal use. It features up to 3rd gen Intel Core i7 processors, up to Windows 8 Pro, large storage up to 500GB and the ThinkPad’s legendary keyboard, quality and reliability features. Users can work for hours on-the-go with nearly all-day battery life and table-like quick resume from standby.

This ThinkPad also includes dedicated software tools that provide added security and manageability features, including Lenovo Solutions for Small Business powered by Intel Small Business Advantage.  Its high definition IPS dispay and stereo speakers make it the device you need to add a magical touch to your presentation.

Lenovo Tablet 2

This tablet uses Intel Atom™ Z2760 (Dual Core) processor. The Lenovo Tablet 2 runs on Windows 8 x86 (32-bit) with HSPA+ connectivity and IPS display. There are options like the multi-finger touch support, pen input or the ability to connect to the optional ThinkPad Tablet 2 keyboard and dock for a PC-like computing experience.

Where to get it

IdeaPad Yoga 13 (Intel Core i7 processor) will be available in mid November with prices starting from SGD 1,899. IdeaPad Yoga 11 will be available in early December starting from SGD 1,199. Both products are currently available for pre-order.

ThinkPad Twist S230u is available already with prices starting from SGD $1,699. And ThinkPad Tablet 2 will be available in mid December with prices statrting from SGD $899.


Lenovo is also partnering with SingTel to offer an exclusive edition of the IdeaPad Yoga 13 (Intel Core i5 processor priced at $1,799) with every sign up of SingTel 150Mbps Fibre BroadBand at $98 per month of 15 Mbps Home BoradBand at $79.90 per month.

For more Information

All products are available through Lenovo retailers and business partners.

Subscribe to Lenovo RSS feeds or follow Lenovo on Twitter and Facebook for their latest news.

[Photo credit:]

Samsung comes Under One Roof

Do you know that there is a place in town where you can experience the wide range of products that Samsung Electronics is offering?

The first Samsung Experience Corner at Challenger, Funan DigitaLife Mall, seeks to provide us with an access to all of Samsung’s products under one roof. Under this retail collaboration, now we can enjoy interactive hands-on experience from smart PCs to smartphones, tablets to notebooks, plus printers, monitors and cameras.

“We are excited to provide a new level of customer experience and our new retail front will enable consumers to enjoy and try our latest innovative devices in the heart of Singapore’s IT shopping haven. This new retail outlet is part of our vision to create deeper engagements with consumers in dedicated and conducive spaces,” said Irene Ng, Vice President of Marketing, Samsung Asia Pte Ltd.

Loo Pei Fen, Group Marketing Director of Challenger Technologies Limited, said: “Challenger is proud to partner Samsung in showcasing their latest products across multiple product categories at our flagship megastore. This will be the go-to place for consumers in Singapore when they think of Samsung.”