Sweet Summer with Taiwan Beer

Taiwan Beer marks one year anniversary of Gold Medal Taiwan Beer and Sweet Touch Fruit Beer series in Singapore at Beerfest Asia 2013 and introduces two new fruit beers to suppress the summer heat.

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Launched at Beerfest Asia 2013, Kaimay Trading Pte Ltd which distribute Taiwan Beer, is introducing two new fruit-flavoured beers to Singapore’s market. Following the success of its Fruit Beer series, the two new additions Grape Fruit Beer and Orange Fruit Beer, bottled under the Taiwan Beer brand, are perfect for Asian cuisines, local snacks and pastas.

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Taiwan Beer Fruit Beer Series are easy-drinking beers with excellent fruit aroma and balancing dry sweetness. These fruit-flavoured beers have relatively low alcohol content of 2.8 % and contain at least 5% real fruit juice, from freshly-picked Taiwanese produces. They stand out from existing fruit beers which often just contains flavourings or lower real fruit juice content.

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In addition, the double fermentation process yields a clean brew, giving these beers a crisp taste.These beers are a harmonious marriage of real fruit juice with the Gold Medal Taiwan Beer. They leave a crisp finish and clean palate, eliminating the harsh bitterness of normal beers.

Taiwan Beer is owned by the Taiwanese government, initially developed as a way to help fruit farmers market their fruit produce, Taiwan Beer is Taiwan’s best-selling beer brand and is one of the most recognized brands in Taiwan’s business world.

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In 2012, Kaimay launched Gold Medal Taiwan Beer, Sweet Touch Lychee Fruit Beer and White Grape Fruit Beer to Singapore, in response to the increasing number of consumers who are seeking alternatives to traditional brews. Kaimay extended their fruit beer range with Sweet Touch Green Apple Fruit Beer, Taiwan Beer Mango Fruit Beer and Pineapple Fruit Beer.

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In search of an invigorating brew, Taiwan Beer developed a lager beer with a citrus twist – the Orange Fruit Beer. The citric acidity keeps the taste buds fresh and alert. The orange zest complements the underlying beer, making the Orange Beer a refreshing beverage.

With a unique formulate, the grapes’ aromatics integrate well with beer to form a perfect match. The rich fragrance is noticeable in the Grape Fruit Beer; immersing the drinker to a relaxing vineyard setting. The fruit character intensity has been set to pair well with the award-winning brew.

Taiwan Beer has also appointed one of my favorite Taiwanese actors, Chris Wang (王宥勝) to be their brand ambassador.

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Taiwan Beer is available at all leading retail supermarkets and selected bars and pubs in Singapore.

Like their Facebook page to be the first to know their latest promotions and new products!

Ready for a Boozy Good Time at Beerfest Asia 2013?

Thirsty? BEERFEST ASIA returns to Singapore for its 5th edition with promise of more beers, beverages, bands and banter. 

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Block the dates, bring your date and head over to Marina Promenade (the F1 tracks behind Singapore Flyer) from 13 to 16 June 2013 for a jolly good time at Beerfest Asia 2013. Last year I had a wonderful chill out with my former colleagues (click here to see my blog post for Beerfest Asia 2012). This year, expect more than 300 types of beer from all over the world, live stage performances, a comedy club, beer auctions and tasting workshops. The organisers promise a distinct experience packed with great entertainment, drinks and food!

Every year, without fail, Beerfest Asia will introduce new beers to Singapore. This year, look out for new varieties such as the UK’s Hollows Ginger Beer (4.0% ABV) brewed with Chinese ginger root and German beer EKU 28, with a full-bodied malt aroma and one of the strongest beers in the world at 11% ABV. If you crave for a dessert beer, be sure to check out the new flavours of fruit beers from Taiwan Beer.

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Besides being able to purchase bottled beer at special prices, tasting beers before purchase, and sampling beers new to either the festival or the market, ticket holders can learn how beer is made and try brewing it yourself at home at the new Craft Beer Experience section and even purchase a beer brewing kit home.

“We started this festival to raise the profile and appreciation of beer, and a significant part of the appreciation is understanding the process by which beer is made,” says Festival Director Edward Chia. “This is the only festival that not only makes this process highly interactive and entertaining, but also brings hundreds of the world’s best beers to you in one location.”

This year, the festival adds a new fourth marquee, Whisky & Wine Lounge, to its line up with a range of premium and limited edition products on offer and tasting from exhibitors, Cornerstone Wines and Beam Global.

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Entertainment is also one of the main highlights of this beer festival. After all, Timbre (the parent company of Beerfest Asia) is known for its booze and music. This year, be entertained by international tribute bands like Killer Queen, The Australian Guns’N’Roses Show, The Fortunate Sons, Melbourne’s premier Creedance Clearwater Revival (CCR)/Fogerty Tribute band and a host of the best of Singapore’s local bands, including Shagies and 53A.

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Also raising the bar on entertainment this year are Comedy Club Asia acts Sons of Singapore, a local comedy trio who were top performers at last year’s “Stand Up For Singapore” and a hit at Beerfest Asia 2012. The trio will be joined by international talents Tom Rhodes (USA), Stephen Grant (UK) and Steve Allison (AUS). Hosted by the popular and multi-linguistic comedic talent Jonathan Atherton, there is no better combination of award-winning wit, energy, intellect and absurdity. DJs from Power 98 will also be there on Friday, 14 June 2013 to entertain patrons of the festival.

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Tickets are now available from SISTIC, with limited early bird / advance one-day passes as well as four-day passes available. Or choose to enjoy Beerfest Asia with the VIP package, which includes S$50 worth of Beerfest credits, a buffet dinner from 7pm-9pm, admission to a reserved VIP area with air coolers and reserved seating, one festival T-shirt and one souvenir programme, and express entry. Festival + Comedy combos are also available, and all festival-goers have the option to purchase single show comedy tickets at the door within Beerfest Asia. All Standard / Combo tickets are inclusive of a free beer redeemed on festival grounds.

1-Day OCBC Exclusive Pass: S$15 exclusively for OCBC Cardmembers, while stocks last

1-Day Advance Pass: S$20 (13 & 16 June) / S$28 (14 & 15 June), while stocks last or until 12 June 2013

1-Day Standard Pass: S$30 (13 & 16 June) / S$40 (14 & 15 June), available on festival days via SISTIC or at the gates

4-Day OCBC Exclusive Pass: S$50 exclusively for OCBC Card members, while stocks last

4-Day Public Pass: S$80, while stocks last

VIP Packages – the ultimate way to enjoy Beerfest Asia: S$130 (13 & 16 June) / S$180 (14 & 15 June)

Comedy + Festival Entry Combo Tickets: S$40 (13 & 16 June) / S$50 (14 & 15 June)

Event Details

Dates: Thursday to Sunday, 13 to 16 June 2013

Time: 

13 June: 4pm – 6pm (Trade only), 6pm – 1am (Public)

14 & 15 June: 6pm – 2am

16 June: 12pm – 10pm

Venue: Marina Promenade (F1 tracks behind Singapore Flyer)

Twitter: www.twitter.com/beerfestasia #BFA2013

Facebook: http://www.facebook.com/groups/beerfestasia/

Visit www.beerfestasia.com for updates on beers, beverages, ticket sales, the Asia Beer Awards, food and entertainment.

Summer Party at BeerFest

 

This year marks the 4th successful run of BeerFest Asia 2012. With the ever-increasing number of participants, it’s not surprised that this popular annual beer event has outgrown itself with its organizers thinking of expanding to a bigger venue possibly next year.

 

Organized by the Timbre Group, which owns a variety of chill out bars and even a music academy, BeerFest Asia 2012 brings together more than 350 labels from Asia and the rest of the world including exotic places like Fiji Islands and Nepal. The 4-day event also features more than 10 iconic bands, with showcases of star comedians from Comedy Club Asia as well as the annual judging for Asia Beer Awards.

 

For me, it was a total coincident. I was walking past Singapore Flyer on Sunday afternoon when I saw my friends and ex-colleagues from the Shipbuilding and Marine Engineering Employees’ Union (SMEEU) drinking at the Singapore Food Trail.

They were having their pre-drinks and I self-invited myself to join them for the BeerFest. Those lucky fellows had complimentary tickets while I bought mine for $33 at the door. Comments from my friends was that it was expensive since the food and drinks at the event were charged at regular price. With my ticket, I was able to get one beer redemption, there was no goodie bag or premiums.

 

The highlight of the day came when I was happily slipping, a mobile masseur came over to my table and asked if I needed a body massage. Wanting to relax my tense shoulders, I gladly offered my two $10 notes in exchange for the body therapy.

 

 

 

Honestly, if it wasn’t for the company of my friends, I would have given the event a miss. Personally I feel that the admission fee does not justified itself and I don’t foreseen myself attending next year (unless I’m given complimentary passes). However, if you’re an avid beer fan, by all means go for it as there are some really fantastic labels that cannot be found here in Singapore.