My Christmas Wish List 2013

Season’s greeting everyone! It’s the most wonderful time of the year and especially so this year as I have finally completed the major projects at my new job. Have yourself a Merry Little Christmas, it’s the time of the year when we gets invited to parties and boozing and worry about presents to bring for gift exchange.

For my company, we have Christmas tradition. Each of us are given a piece of paper to write down 3 gift choices, drop it in the bowl and pick the colleague whom we will help to fulfill his/her wish. But if your budget is bigger than mine, you may want to consider these gift ideas:


For the fashionista, select from Kapok Tools range of quintessential bags and accessories. Kapok is a showcase of brands and their Holiday 2013 and Spring Summer 2014 collections are a juxtaposition of fashion, lifestyle, art – Mismo, Pijama, Sandqvist, Crash Baggage and Seventy Eight Percent.

My personal favorite is the Back to Old School collection (from S$605 onwards) from Seventy Eight Percent. For their full range, head down to Kapok Tools store located at TANGS Orchard, level 4 or Robinsons Orchard, level 4.


For those who know beauty is not just skin deep, my recommendation this season will be the skincare range from Swiss brand, Skincode and local boutique skincare brand, The Skin Pharmacy. Other great gift ideas are SK-II MEN Starter Kit and Rehab London’s range of skincare products with natural ingredients.

For someone with sensitive skin like me, ensuring the face is well-hydrated is important – to prevent bacteria growth causing acne. Formulated with Vitamin C, Vitamin E, CM-Glucan, Hydrolite-5 and Rice Starch, the 24 hour Cell Energizer Cream (S$88 for 50ml) is a star performer that hydrates and fights the signs of premature aging by stimulating cell renewal process and skin defence mechanism.

DSC00893Skincode products are suitable for sensitive skin as they are 100% free from preservatives, artificial fragrances, animal derivatives and artificial colours. When I was undergoing fractional laser skin resurfacing last two months, I was very selective of the products to use and I found that the 24 hour Cell Energizer Cream aided me during the down time after laser resurfacing. Skincode products can be found at Guardian Plus located at Ngee Ann City #B2-15/23 (Takashimaya S.C.)

Most of us are usually in a morning rush, and I am no different. My skin care routine in the morning consists of cleansing and moisturizing, but due to the down time after laser resurfacing, sun protect becomes an integrated part of my morning skin regime.

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My friend passed me a bottle of The Skin Pharmacy’s Natural Sunscreen (S$54.90 for 50g) which suits my personal liking. The sunscreen is light and easily absorb by my skin to give the protection from the harmful UV rays. The Skin Pharmacy also provides personalised products and consultancy amongst the services they offer at their 3 retail locations.

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Festive feasting can be healthy. Besides boosting our skin with moisture and protecting it from the sun, healthy puddings such as AmaSoy Japanese Soy Puddings are good choice for any house or office parties. Enhanced with collagen and omega3 (DHA), AmaSoy’s puddings (S$2 each) are known for their beautifying properties and health benefits such as boosting brain function, enhancing heart health and lowering triglycerides.

Though I have to make a note here that I am still unsure if collagen’s beautifying benefits are best consumed or applied directly onto our skin, I simply love this dessert as a tasty and nutritious alternative. AmaSoy outlets can be found in 6 locations island-wide.

What better way to end the year with celebration and partying, better still turn your office or house into a makeshift lounge or club with UE BOOM speakers from Logitech and Australia’s Hardys Wine by William Hardy.

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UE BOOM is a social music player, a wireless speaker that offers 360-degree sound in a battery-powered device. It’s specially developed acoustic skin is water and stain resistant. Simply placed two UE BOOMs at different corners of the room and connect wireless with the free UE BOOM app (available for iOS and Andriod) and get ready to party.

UE BOOM is available at major retailers and leading electronic IT stores at recommended retail price of S$299. For music, upload Michael Buble’s Christmas album for easy listening. 🙂

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But not party is complete without boozing. Personally I prefer wine as the healthier choice to other alcoholic beverages. Drinking wine in moderation can help to cure a wide range of ailments such as lethargy and diarrhea. Aged in French and American oak, Hardys Shiraz (S$37 per bottle from Cold Storage) is full bodied with plum, blueberry, blackberry, vanilla and clove spice lending their piquant flavours.

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Unfinished bottle of red wine can also be used to make Spanish cocktail, Sangria. Pour the remaining bottle into a jug (you can mix different types of red wine) and add chopped fruits such as orange, apple, berries, grapes, kiwi. Wrap it up with cling film and let the flavour of the fruits diffuse into the wine.

With fashion, beauty, health and fun in check, it will be good tidings and great joy this Christmas! I’m really excited about this December as I have been selected as one of the five official bloggers for Marina Bay Countdown 2014. Look out as I will be sharing more about this end of the year celebration in town as well as my long overdue travel writing on my trip to New Zealand.

Alienware Captures the Cyberspace

Alienware’s new gaming laptops have landed on earth. Created to redefine the PC gaming experience, the new iconic design promises to be the most powerful gaming device in the universe.


Here’s a summary of Alienware’s new products:

  • Alienware 18 is the most powerful 18-inch gaming laptop in the universe; Alienware 14 is the most powerful 14-inch laptop available today
  • Alienware introduces new, iconic industrial design that evokes power and performance
  • New Alienware 14, 17, and 18-inch laptops feature all new performance graphics, processors and components engineered for extreme performance
  • New Alienware Vindicator laptop bags exclusively designed to protect the new Alienware laptops with smart organization and matching design

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Alienware, the pioneer in specialty high-performance PC gaming systems, releases the Alienware 14, Alienware 17 and Alienware 18 in June 2013.  The systems feature a bold new design and extraordinary performance, uniquely engineered to deliver the ultimate gaming experience.

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The new laptops include the Alienware 14 for the enthusiast gamer who requires a laptop that provides enough performance for any task, yet is mobile enough to fit into a backpack; the Alienware 17 for an immersive, graphics-intensive experience with the latest technologies for desktop-grade performance; and the Alienware 18, the ultimate gaming laptop that commands respect among top gamers for its unparalleled performance and construction.


All three laptops feature a new, iconic, angular design that takes its cues from jet engines and stealth bombers with an anodized aluminum shell and magnesium alloy body. The latest laptops are exceptionally durable, with over 60 percent of the main mechanical components made of various metals. The keyboard is protected by a reinforced plate to ensure a solid typing experience, while the travel and responsiveness is specifically designed with gamers’ needs in mind. Based on customer feedback, the new Alienware 14 now features an anti-glare LCD display with wide viewing angles for reflection-free gaming in nearly any lighting condition, including a premium Full HD panel option with IPS. For 3D gaming enthusiasts, the Alienware 17 has an optional 3D panel for an immersive visual experience, while the Alienware 18 will feature a Full HD display with PLS wide viewing-angle technology.


Along with the new design, the laptops also feature a number of components that when combined create a superb PC gaming experience. The laptops sport full voltage, quad-core 4th generation Intel Core i7 processors, and NVIDIA GeForce 700 series graphics. DDR3L memory provides exceptional bandwidth with lower voltage requirements designed for increased battery life, and the laptops now provide support for up to three storage drives on the Alienware 14, and up to four storage drives on the Alienware 17 and 18. For the first time ever, the Alienware 18 will feature NVIDIA SLI dual graphics technology as standard, and the laptop will offer an overclocked CPU option with a maximum speed of 4.3GHz. The laptops all feature Ethernet technology by Qualcomm’s Killer networks, Klipsch speakers and Dolby Home Theater v4 audio.


The updated Alienware Command Center software provides intuitive, user-friendly access to Alienware-exclusive applications and controls in one centralized hub.  Command Center includes the exclusive AlienFX lighting control system which allows users to create their own custom lighting themes and special effects. The new laptops have up to 20 colors to choose from across 10 different lighting zones, totaling to over 10 trillion lighting combinations. Alienware has worked closely with game developers to incorporate AlienFX in over 60 game titles, including cross-platform titles like Anomaly2, to PC-exclusive titles like SMITE and Neverwinter, for an immersive experience that can only be found on an Alienware. Whether healing, taking damage, or completing missions, AlienFX lights are an extension of the game play. Alienware Command Center also features AlienAdrenaline, a custom configurable game and application automation tool, the new Accelerator dynamic performance optimizer, and a new performance monitoring tool.

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“The new laptops and matching Vindicator bags are the latest culmination of listening and learning from our customers since we delivered our first gaming system back in 1996”, said Frank Azor, General Manager of Alienware. “We spent countless hours meticulously thinking through every detail of these new products to ensure they would be the most amazing line-up we’ve introduced yet.”

Alienware X51 – Big Gaming in Any Living Space

Alienware also announced an update to its award-winning X51 gaming desktop, which provides big gaming without a big box or big budget and on any HDTV. The new X51 offers more performance with improved technology in nearly every category over the previous generation. The compact desktop features an efficiently-designed chassis for an immersive experience in a variety of living spaces, and dual orientation capability allows it to lie horizontally or stand vertically. The new X51 boasts Intel 4th generation Core i5 and i7 processors, enthusiast graphics up to NVIDIA GeForce GTX 670, a dual hard drive configuration of 256GB SSD, and 1TB storage for fast boot and resume times and massive storage capabilities.


Alienware Vindicator Laptop Bags – Exclusively Designed for Alienware

Gamers can protect their performance powerhouse with the exclusive line of Alienware Vindicator laptop bags, specifically designed to house the new Alienware 14, Alienware 17 and Alienware 18 laptops. The series includes a backpack, messenger bag and slim carrying case, while their styling reflects a fusion of urban and military influences. The bags feature sturdy, weather-resistant materials and reinforced handles or straps for comfort and durability, and have smartly-designed, dedicated compartments that allow for organization and protection of essential accessories. With a stylish industrial design that fits into any setting, the bags are a must-have accessory while making the trek to a gaming competition or around town.

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  • The Alienware 14 and Alienware 17 laptops, and Alienware X51 desktop are available today at the following starting prices:
    • Alienware 14 starts at S$2,299
    • Alienware 17 starts at S$3,099
    • Alienware X51 with 4th generation Intel Core i processor starts at S$1,599
  • The Alienware 18 laptop and Alienware Vindicator laptop bags will be available soon

For more information, visit 

Win $500 Cash If You Can “Catch” DJ Dee Kosh!

Teaser Image - Catch Dee Kosh If You Can

Local telecommunications provider, SingTel launched a real-time Twitter “race” this afternoon at 1pm. From 3-7 June 2013, SingTel users can join this contest to win awesome cash prizes by simply follow @SingTel on Twitter with hashtag #Fastest4GSpeed.

98.7FM DJ cum YouTube comedian, Dee Kosh has taken over @SingTel’s Twitter page and will be releasing a series of tweets and clues based on his location. Just tweet back and be the fastest person to determine his location, and you could win $500 in cash!

Definitely seems like a fun and easy way to get extra pocket money this month! Too bad Yours Truly is not a Singtel user, argh!!! *sob sob*

Catch Dee Kosh If You Can Mechanics

Hurry! Follow @SingTel on Twitter to guess where DJ Dee Kosh is and win cash, remember to use hashtag #Fastest4GSpeed. Good luck! 🙂

More information can be found here:

Dell’s Redesigned Funan Store Delivers Contemporary Experience

On Thursday 16 May 2013, Dell reopened its Dell Exclusive Store at Funan DigitaLife Mall, delivering a brand new experience for the patrons. After an intensive make-over, a new, refreshed concept store that sports simpler, contemporary yet bolder interior designs greets the customers.

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Aimed at creating a more consistent global brand and shopping experience for its customers, the new look takes on a distinctive customer-centric approach, complete with experience suites that allow customers to experience technology as they would in real life. The Funan store is the first Dell Exclusive Store in the world to adopt the company’s new global retail brand guidelines.

“Along with our purpose to deliver innovative products and give customers both performance and value in a single package, Dell also places high priority in providing a fulfilling product purchase experience for our customers,” said Chue Chee Wei, managing director for Dell’s Commercial Business, Singapore and Malaysia. “Dell’s new store design brings a great shopping experience to our customers, whether you have a specific product in mind, or just casually browsing.”

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Comparison between the former design and the brand new redesign – [Above] The contemporary look of an open-concept, mobile office space. The redesign gives you a feeling that you have stepped into Microsoft or Google’s work station. [Below] The old store design looks like a typical computer and electronic shop.

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The Dell Exclusive Store at Funan DigitaLife Mall (level 3) is open from 11am to 9pm daily.

Dell’s latest Vostro 5460

Thinnest and lightest to date, Dell launched its latest line-up of ultra-portable laptops with the 14-inch Vostro laptop – the Dell Vostro 5460. Measuring only 18.3 mm and weighing at just 1.54 kg, the ultrathin Vostro 5460 delivers more power and portability for value-conscious who’s looking for mobility and performance at the right price.

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“Dell’s Vostro line of laptops has always focused on delivering computing performance in a portable package, and today we are proud to bring that promise a step further,” said Deepak Wagh, general manager, Consumer and Small Business, Dell Singapore. “The thin and ultra lightweight Dell Vostro 5460 offers users a much sought-after level of mobility, performance and support together with business-friendly features to enhance everyday productivity.”

Sporting an expansive 14-inch high definition widescreen LED (HD WLED) TrueLife display that supports up to 1366 x 768 pixels, the new Vostro 5460 comes with integrated stereo speakers and a dedicated subwoofer powered by HD audio with Waves MaxxAudio 4.0. Users get to enjoy 720p video content in immersive audio and visual detail. The laptop also features an integrated 720HD 1MP camera with microphones for high-definition web-conferencing.

The Vostro 5460 is equipped with a full-sized Chiclet keyboard, a multi-touch gesture touchpad allowing users to fluidly navigate through the Windows 8 operating system, and a sophisticated cool-to-the-touch aluminum palm rest to ensure comfort for users. All these rich features are encased within a sleek brushed-aluminum chassis in graphite silver or fire red, and supported by a 3-cell integrated Lithium Ion battery providing up to 5 hours of battery life.

Connectivity is a breeze on the Vostro 5460 with 802.11 b/g/n WiFi, Bluetooth 4.0 and RJ-45 Ethernet port. Users can enjoy and share multimedia through three USB 3.0 ports, including one with Power Share, a SD Card Reader slot, a headphone/microphone combo jack and a HDMI port.

With third generation Intel Core i3 and i5 processors and integrated HD 4000 graphics at its core (or optional 2GB DDR3 NVIDIA GeForce GT630M graphics), users can opt for either the standard or Ultrabook configurations of the Vostro 5460. The 500GB HDD allows for plenty of documents and multimedia files to be stored and accessed on the go; and the 32GB SSD in the Ultrabook configuration delivers speedier performance and added storage.

The Vostro 5460 comes standard with Dell’s In-Home Service after Remote Diagnosis, as well as Dell Backup and Recovery Manager for reliable and fuss-free data protection. For added security of personal data and system files, the Ultrabook configuration also comes with Intel Anti-Theft Technology and Identity Protection Technology.

What I really love about Vostro 5460 is how Dell has successfully married functionality to affordability. I like a compact, slim and lightweight laptop without compromising the specifications. Another reason why I love Dell is their Customer Care. There is no need to queue when you encounter a problem, the experienced IT engineers will come knocking at your door after a simple phone call to their Technical Support for assistance. 

Availability and Pricing:

The Dell Vostro 5460 is available today at the following starting prices (incl. GST):

•              Vostro 5460 with Windows 8 starts at S$749

•              Vostro 5460 Ultrabook with Windows 8 starts at S$1,099

I have a 15% discount voucher, let me know if you need it. Valid till 3 June 2013. Drop me a message if you need it.

For more information and to purchase, visit 

More Music. More Enjoyment.

With over 100 years of experience in audio-video business, Denon creates products that can deliver total quality enjoyment, bringing purity of sound and joy to customers’ lives.  In their recent evolution, Denon’s development has produced mobile technologies, allowing customers to experience quality music on the go.

Music Maniac serie

Denon’s high-performance MUSIC MANIAC headphones is the work of master craftmanship. Each and every headphone unit is sure to bring a smile to any audiophile’s face. If you work with audio file or are an music professional, look no further, Music Maniac brings beautiful sound to you in an amazing style.


Globe Cruiser series

The GLOBE CRUISER, designed for the frequent flyer, whether it is in an airport lounge or on board a flight, this headphone is an easy and convenient way to relieve unwanted stress. Forget cords and cables, these high-quality wireless Bluetooth headphones are portable and come with noise-cancelling technology that allows you immerse in a world of your own.

Urban Raver series

Hit the town, throw on your Denon URBAN RAVER headphones, and rock out while doing your own thing. Feel the bass reverberate through your entire body and let the beat of the music charge the beat of your heart. Party on the go with these sleek, stylish design and brilliant light blue high-performance gear.

Exercise Freak series

These wireless, lightweight, stylish, and compact EXERCISE FREAK headphones make for the perfect wear during your run or workout at the gym. The drip-proof and anti-bacterial properties mean worry-free comfort at all times. Thanks to the neckband reflector, these headphones are the perfect companion to your night run. Come in three colours – blue, yellow or black, choose one to fit your personality.

This series of headphones come with different mobile app to suit your lifestyle needs. All series (except Exercise Freak) come with both over-ear headphones and  in-ear headphones for your personal preference. Personally, all the four different sets of headphones and my favorite has got to be the Urban Raver AH-D400.

Denon had a roadshow at Chevron House and Orchard Cineleisure last week. If you have not submitted your photos for their Facebook contest, you can do so before the end of today! Simply  ‘like’ their Facebook page ‘Denon Singapore’ and upload a photo of yourself at the roadshow taken with their headphone or earphone. Hurry, 5 sets of Denon Urban Raver AH-D400 (worth $599) to be won!

For more information, visit Denon website:

Or visit their authorized retailer, Jaben’s Facebook page.

INIT – the Future of Mobility

November, 8: The world’s leading supplier of integrated telematic solutions for public transport is now in Asia!

Founded 1983 in Karlsruhe, Germany INIT has become the leading supplier of integrated telematics and fare collection systems worldwide. Besides its headquarter office in Karlsruhe, INIT is also represented in several European countries, the United States, Canada, UAE, Australia and now in Singapore.

With the opening of the local subsidiary in Singapore, INIT aims to serve the specific needs of the public transport industry in the Asia Pacific region.


INIT’s integrated approach has successfully delivered more than 400 projects for more than 300 satisfied customers in Abu Dhabi (UAE), Christchurch (New Zealand), Montreal (Canada), New York City (USA), Stockholm (Sweden), Tasmania (Australia), Vienna (Austria) and other cities around the globe.

With over 30 years of research and development, the leading supplier in integrated telematic solutions and fare collection introduces the MOBILE concept. MOBILE is a modular but fully integrated range of products for all key tasks of public transportation.

  • Planning and dispatching
  • Operations Control and Real-Time Passenger Information
  • Ticketing and Fare Management
  • Analyzing and Optimizing Operations

For more information about INIT Asia-Pacific Pte Ltd

German Centre for Industry and Trade Pte Ltd

25 International Business Park

#02-10 German Centre

Singapore 609916

Tel: 6562 8031


Getting Yourself into the News

November, 1: Founded in 2007 based on the principle of “Community First, Company Second”, e27 is a media organization focused on the Asian technology startup industry.

e27 believes in building a community of technology innovators across Asia by supporting them with the latest breaking news relevant to technology startups, technology companies and investors through connecting with them through their blog, Facebook, Twitter and events.

To champion the Asian technology ecosystem, e27 organizes monthly Founders Drink, a casual networking event where professionals in a particular field shares insights relevant to technology startups.

Under their invitation, Ms Winifred Chan, the managing director of Barr & Chan Communications Pte Ltd, a public relations consultancy specializing in technology companies shared her advice on how startups and companies should maintain a good relationship with the media and the various tips on how to get media interest in your startup.


1 . News Hook

The first step of the do-it-yourself (DIY) public relations process is to determine what interest your audience and what can become potential topic of new interest. At this brainstorming stage, you also need to determine your target audience and the newspaper you are pitching to.

2. Prepare Your Story

Define who you are and what your company or product is about. Preparing your story is about the Who, What, Where, When Why and How. Define the market need or problem and how your products or services can be the solution. Add in a personal story and remember to include your core competency. And if you are writing for the business press, add on how this can be a potential business opportunity.

3. Press Release

Capped the media release at maximum of 600 words. This piece of article contains your news angle and key messages.

4. Prepare to launch

Great! You have now hit the “send” button and email to your targeted newspaper. Now it’s time to prepare for your media interview. Go through your press release and make sure what you are telling the journalist is in line with your pitch.

5. The Interview Pitch

What is the news angle you are considering? This will determine your pitch to the media. Is your pitch topical?

6. Prepare to Meet the Journalist

Determine the three most important messages you want to share with the journalist. Be clear. Don’t let the journalist interpret your message.

7. Have an Agenda and Stick to It

Finally, a reminder to describe your company succinctly and to articulate your key messages with confidence. Good luck!

Special thanks to:

e27 for organizing the Founders Drinks (remember to check our their website, Facebook and Twitter for the details of the next event)

The Shuffle Bar (3 River Valley Road #02-03, Blk D, Singapore 179023) for the venue space at Clark Quay

Amazon Web Services for sponsoring the light refreshments (pizza platters)

Ms Winifred Chan for her insightful sharing on media relations and press release

Personal Excellent coach, speaker and writer, Celestine Chua for extending the invitation

Lenovo Does the Yoga

I’m a Lenovo convert. I still use my first Lenovo netbook – IdeaPad S9e whenever I need to travel and can only afford to bring along a compact laptop. So imagine my excitement when I was invited to Lenovo’s launch of their new Yoga series.

Local celebrity, Nat Ho was there to introduce the Lenovo IdeaPad Yoga series. It’s the world’s first multi-mode Ultrabook with 360° flip design, providing users with the ultimate flexibility between work and play. The revolutionary hinge design allows it to rotate 360° (available in four different modes – Laptop, Tent, Stand and Tablet) switching between laptop and tablet in one simple motion.

Lenovo IdeaPad Yoga 11
Windows RT and Nvdia Tegra 3 processor (ARM architecture), with the new Office 2013 Student Edition Preview and battery life that can last up to 13 hours. 11.6″ HD (1366×768) with wide viewing angle and 5 point multi touch screen.

Lenovo IdeaPad Yoga 13
Windows 8 and 3rd gen Intel Core i7 processor. 13.3″ HD + (1600×900) IPS Display with wide viewing angle and 10 point multi touch screen.

Lenovo ThinkPad Twist S230u

Weighing at 1.58kg, this Ultrabook is ideal for the business computing. Users can use it as a full performance Ultrabook and then twist the top to switch to become a convertible tablet. Excellent for business presentation.

The 12.5″  Lenovo ThinkPad Twist S230u gives professionals the technologies they need for both business and personal use. It features up to 3rd gen Intel Core i7 processors, up to Windows 8 Pro, large storage up to 500GB and the ThinkPad’s legendary keyboard, quality and reliability features. Users can work for hours on-the-go with nearly all-day battery life and table-like quick resume from standby.

This ThinkPad also includes dedicated software tools that provide added security and manageability features, including Lenovo Solutions for Small Business powered by Intel Small Business Advantage.  Its high definition IPS dispay and stereo speakers make it the device you need to add a magical touch to your presentation.

Lenovo Tablet 2

This tablet uses Intel Atom™ Z2760 (Dual Core) processor. The Lenovo Tablet 2 runs on Windows 8 x86 (32-bit) with HSPA+ connectivity and IPS display. There are options like the multi-finger touch support, pen input or the ability to connect to the optional ThinkPad Tablet 2 keyboard and dock for a PC-like computing experience.

Where to get it

IdeaPad Yoga 13 (Intel Core i7 processor) will be available in mid November with prices starting from SGD 1,899. IdeaPad Yoga 11 will be available in early December starting from SGD 1,199. Both products are currently available for pre-order.

ThinkPad Twist S230u is available already with prices starting from SGD $1,699. And ThinkPad Tablet 2 will be available in mid December with prices statrting from SGD $899.


Lenovo is also partnering with SingTel to offer an exclusive edition of the IdeaPad Yoga 13 (Intel Core i5 processor priced at $1,799) with every sign up of SingTel 150Mbps Fibre BroadBand at $98 per month of 15 Mbps Home BoradBand at $79.90 per month.

For more Information

All products are available through Lenovo retailers and business partners.

Subscribe to Lenovo RSS feeds or follow Lenovo on Twitter and Facebook for their latest news.

[Photo credit:]

Samsung comes Under One Roof

Do you know that there is a place in town where you can experience the wide range of products that Samsung Electronics is offering?

The first Samsung Experience Corner at Challenger, Funan DigitaLife Mall, seeks to provide us with an access to all of Samsung’s products under one roof. Under this retail collaboration, now we can enjoy interactive hands-on experience from smart PCs to smartphones, tablets to notebooks, plus printers, monitors and cameras.

“We are excited to provide a new level of customer experience and our new retail front will enable consumers to enjoy and try our latest innovative devices in the heart of Singapore’s IT shopping haven. This new retail outlet is part of our vision to create deeper engagements with consumers in dedicated and conducive spaces,” said Irene Ng, Vice President of Marketing, Samsung Asia Pte Ltd.

Loo Pei Fen, Group Marketing Director of Challenger Technologies Limited, said: “Challenger is proud to partner Samsung in showcasing their latest products across multiple product categories at our flagship megastore. This will be the go-to place for consumers in Singapore when they think of Samsung.”