5 Fun Facts about Booze Consumption Trends in Singapore

Red wine is the leader

Singaporeans favourite wine is red wine, which represents 70% of the still light wine market with 645,000 of 9-litre cases consumed in 2014. White wine holds the second rank with 251,000 cases consumed in 2014 and will continue to grow by 1.2%.

Rosé wine is becoming more popular

Rosé wine is growing strong. From very low level, rosé wine has grown by 24.2% between 2010 and 2014.

Sparkling wines continue to grow steadily

The sparkling wine category grows steadily but slowly, a trend which is going to continue to 2019 with a forecast 12.3% growth in volume. Champagne is growing stronger than other sparkling wines as it benefits mainly from popularity between tourists and expats.

Top wine supplying countries

Australia dominates the import market with a 38.5% market share. Chile comes second with 16.5% of overall market share. Chilean imports have been boosted by weakening of US dollars, creating a positive growth of 71% between 2010 and 2014. France holds the third rank in 2014, with a 16% market share.

Whisky is the favourite among spirits

Whisky remains the favourite spirit of Singaporeans. The category is forecast to grow by 13.8 % between 2015 and 2019.

Cognac / Armagnac currently holds the second rank, but will continue to decline over the next five years by 5.6% between 2014 and 2019. This is mainly due to decreasing numbers of Chinese tourists.

Vodka ranks third with with 44,000 of 9 litres cases consumed in 2015. It is forecast to decrease slowly by 4.5%.

Gin and Tequila respectively hold the 4th and 5th places in the spirits’ ranking and consumption will be increasing between 2014 and 2019. Gin is forecast to grow by 28.6% and Tequila by 23.1%. The increase is driven by the super-premium gins sold mostly in drinking holes and dining places.

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Find out more at VINEXPO

VINEXPO, the leading International Wine and Spirits Exhibition, returns back to Hong Kong from 24-26 May 2016. Showcasing the world’s premier wine producers with 60 dynamic events and activities, including highlight on Italian wines with masterclasses & tastings, exclusive forum on China and Australia market, ‘One to Wine Meetings’ tailored for exhibitors and trade executives, and a ‘Shiraz Day’.

Presentations on latest trends of key interest to sommeliers and F&B managers are by famous winemakers and critics including Debra Meiburg, Dixon Yuan, Jeannie Cho Lee, Li Demei, Michel Rolland, Simon Tam and Bettane & Desseauve.

For more information on how you can benefit as a trade visitor, visit their website www.vinexpohongkong.com

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