Icy Cool Shave

It’s confession time. Truth be told, I’m not a fan of electronic shaver. When serving my full-time national service some years ago, my mom gave me a dry shaver as a means to save time. The result was red, itchy rashes on my upper lip and chin. From then onward, I swore never to engage in dry shaving again.

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[Photo credit: P&G]

Attending Procter & Gamble (P&G) launch of the new Braun CoolTec last month, I learnt that most men have sensitive skin and are very selective of the shaver they choose and the grooming regime. Some men would rather skip shaving at together due to skin sensitivity.

But thanks to the revolutionary technology, Braun CoolTec is the world’s first dry shaver specially engineered to deliver an outstanding shaving performance for men with sensitive skin. Designed to take the heat out of shaving, it reduces shaving irritation including burning, itching, redness and skin tension.

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[Photo credit: P&G]

Sounds too good to be true? Well, I was initially doubtful even after attending the preview. The secret element in the CoolTec is Braun’s innovative Thermo-Electric-Cooling technology (TEC). While most shavers allow warmth to build up in the head of the shaver, CoolTec’s innovative aluminium cooling bar actively cools down the skin during the shaving process. Check out the review from ElectricShaverGuide for more details.

Two models of Braun CoolTec, CT4s and CT5cc will be available in Singapore from 1 November 2013 at all major electrical chain stores, departmental stores, selected hypermarkets and indepedent electrical stores. Recommended retail pricesare $289 for CT4s and $369 for CT5cc.

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[Photo credit: P&G]

For more information, please visit http://www.braun.com or Facebook at https://www.facebook.com/braunsingapore

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