Lion Earl Roars at Nation Pride

What would you design if you are given the task to come up with the new collection of Singapore Pride? 21 PARCO next NEXT designers took on the challenge, using the most basic staple found in everyone’s wardrode, to present a limited edition t-shirt that represent their interpretation of this nation.

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[Photo: PARCO next NEXT]

It was a pre-birthday party like no one, as I was treated to a night of fashion show, music, champagne and nostalgic bite size treats at the launch of Nation Pride at PARCO next NEXT on 2 August 2013. Furthering the theme of all things local, retro Singaporean treats were served by dolled up Snack Studs and Candy Chicks.

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[Photos: PARCO next NEXT]

“We are celebrating National Day with Pride and Passion. Our young emerging designers came up with an exclusive Tee, inspired by our great Nation. For the first time, 6 of our PARCO next NEXT alumni designers are also invited to show along with the current designers. The cool and eternally hip T-shirt best symbolizes Singapore Style!” said Mr David Wang, Project Advisor of PARCO next NEXT and Chairman of the Designers and Retailers Group, Textile and Fashion Federation, (Singapore) (TaFf).

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[Photos: PARCO next NEXT]

Using white, the color of purity, clarity and virtue. The white cotton top from Lion Earl is inspired from the rectangular outline of the flag with the addition of cut-out sleeves. Designed for the modern woman, one who is strong, capable and confident, the feel of this top portrays a slight military and armor-shell like look to celebrate Her growth throughout the years.

“Singapore to us is a women with strong determination that will keep going forward. She is our home and shelter from which we grew along with her throughout the years.” said Lionel Low, Creative Director of Lion Earl.

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Other uniquely Singaporean designs from the Nation Pride 2013 Collection include:

The iconic Merlion is reinterpreted on an embellished T-shirt by Foreword. 20:TwoThree and KaeHana took a trip down memory lane by re-imagining the Good Morning towel and White Rabbit Milk Candy (respectively) from our childhood. Mash-Up once again displayed their distinctive sense of humor with a hand-drawn map of local hunts.

WSDM’s black T-shirt in camouflage print is inspired by the designer’s days in National Service and evenodd’s T-shirt reflects the various Singapore landmarks from the new (Marina Bay Sands) to the heritage (Kampong Glam & HDB, etc).

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[Photos: PARCO next NEXT]

Ms. Lai Sau Kuen, General Manager Corporate of Parco (Singapore) Pte. Ltd, adds, “Nation Pride has always been a great opportunity for Parco to not only showcase our very own PARCO next NEXT fashion designers, but also actively collaborate with local talents from various creative fields like the arts, music, theatre, etc.  so as to lend our support and help raise  awareness for  these gifted individuals and groups.”

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These limited edition customized T-shirts are available at PARCO next NEXT (Level 2, PARCO Marina Bay) and on sale while stocks last. Head down to the store before they are sold out by this weekend!

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