Singapore Shines at Audi Star Creation 2013

945791_10151386701476254_418773823_n

Audi Star Creation, a regional fashion design competition, identifies and nurtures emerging Asian fashion designers. First held in 2010, it’s an event of the annual Asia Fashion Exhange (AFX); the competition is open to aspiring designers between 16 and 35 years who are Asian citizens. Audi Star Creation is spearheaded by the Textile and Fashion Federation Singapore (TaFf) and sponsored by Audi Singapore and supported by fashion house, F J Benjamin.

537177_10151386700876254_1080982495_n

From left: Haziq Putra (Singapore), Sun Yi Jin (China), Odile Benjamin (RAOUL), Vu Ta Linh (Vietnam)

Temasek Polytechnic student from Apparel Design and Merchandising, Haziq Putra‘s “Pursuit to Freedom” took one of the competition’s three top spots. In addition, the 21-year-old also won the Audi Young Designer Award (AYDA), which is given to the winner whose creation best embodies the Audi design spirit of innovation, technology and progression.

970802_10151386696051254_515379137_n 970565_10151386696071254_789271544_n

Haziq’s menwear collection featured hand-dyed batik, from which he created a digital print. He also incorporated two distinct Kelantan icons – the Wau Bulan, a giant kite , and the ikan pari, or stingray.

931393_10151386696136254_268937854_n 376967_10151386696266254_41145508_n

“I thought the collection was very original and I like the fact you could see his design concept of the stingray flow right through. He was creative but not too over the top with progressive design, much like Audi. At the same time, the collection is very well made and seems to be market-ready. I can even see myself in some of his pieces!” commented Jeff Mannering, Audi Singapore’s Managing Director on Haziq’s design.

405621_10151386696306254_1241466007_n

26-year-old Vietnamese, Vu Ta Linh won the judges over with “The Contour”, a womenwear collection inspired by the Vietnamese rice terraces Ruong Bac Thang in Sapa. Linh graduated from Hanoi London College of Fashion Studies in July 2012, and uses stitching, weaving and embroidery to capture the curves and waves of the Vietnamese heritage.

931190_10151386695591254_523744122_n 166012_10151386695511254_1601771042_n

Bagging the third and final spot was 24-year-old Sun Yi Jin from China, whose womenwear collection drew on the Chinese costumes and handicraft techniques of the 56 ethnic groups in China.

960231_10151386695796254_224523797_n 941412_10151386695736254_1324780418_n

Commenting on her win, judge David Wang, the Vice President of the Textile and Fashion Federation Singapore, said, “What impressed us most was the fact that the collection draws so strongly on history yet manages to come across as modern. That is exactly what we were looking for with this year’s InspirAsian theme – a designer who was able to dig deep into his/her own culture but emerge with something that would fit right in on the streets of New York or Tokyo.”

Each of the three winners will get $10,000 in cash from Audi Singapore, an internship with leading fashion retailer F J Benjamin and the chance to launch a capsule collection at Audi Star Creation 2014.

601794_10151430109252102_1132243339_n

I met my friend, Joel Xiang (in the centre) who is a fashion stylist. To engage him, email him at shangdeshang@gmail.com

960007_10151386695306254_1649921870_n

Many thanks to Christian from huneyzworld.blogspot.com for all the lovely photos you have seen here.

Leave a Reply