Dell’s Redesigned Funan Store Delivers Contemporary Experience

On Thursday 16 May 2013, Dell reopened its Dell Exclusive Store at Funan DigitaLife Mall, delivering a brand new experience for the patrons. After an intensive make-over, a new, refreshed concept store that sports simpler, contemporary yet bolder interior designs greets the customers.

New Dell Store - 1

Aimed at creating a more consistent global brand and shopping experience for its customers, the new look takes on a distinctive customer-centric approach, complete with experience suites that allow customers to experience technology as they would in real life. The Funan store is the first Dell Exclusive Store in the world to adopt the company’s new global retail brand guidelines.

“Along with our purpose to deliver innovative products and give customers both performance and value in a single package, Dell also places high priority in providing a fulfilling product purchase experience for our customers,” said Chue Chee Wei, managing director for Dell’s Commercial Business, Singapore and Malaysia. “Dell’s new store design brings a great shopping experience to our customers, whether you have a specific product in mind, or just casually browsing.”

New Dell Store - 2 New Dell Store - 3

Comparison between the former design and the brand new redesign – [Above] The contemporary look of an open-concept, mobile office space. The redesign gives you a feeling that you have stepped into Microsoft or Google’s work station. [Below] The old store design looks like a typical computer and electronic shop.

Old Dell Store - 2 Old Dell Store - 3

The Dell Exclusive Store at Funan DigitaLife Mall (level 3) is open from 11am to 9pm daily.

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