This year marks the 4th successful run of BeerFest Asia 2012. With the ever-increasing number of participants, it’s not surprised that this popular annual beer event has outgrown itself with its organizers thinking of expanding to a bigger venue possibly next year.
Organized by the Timbre Group, which owns a variety of chill out bars and even a music academy, BeerFest Asia 2012 brings together more than 350 labels from Asia and the rest of the world including exotic places like Fiji Islands and Nepal. The 4-day event also features more than 10 iconic bands, with showcases of star comedians from Comedy Club Asia as well as the annual judging for Asia Beer Awards.
For me, it was a total coincident. I was walking past Singapore Flyer on Sunday afternoon when I saw my friends and ex-colleagues from the Shipbuilding and Marine Engineering Employees’ Union (SMEEU) drinking at the Singapore Food Trail.
They were having their pre-drinks and I self-invited myself to join them for the BeerFest. Those lucky fellows had complimentary tickets while I bought mine for $33 at the door. Comments from my friends was that it was expensive since the food and drinks at the event were charged at regular price. With my ticket, I was able to get one beer redemption, there was no goodie bag or premiums.
The highlight of the day came when I was happily slipping, a mobile masseur came over to my table and asked if I needed a body massage. Wanting to relax my tense shoulders, I gladly offered my two $10 notes in exchange for the body therapy.
Honestly, if it wasn’t for the company of my friends, I would have given the event a miss. Personally I feel that the admission fee does not justified itself and I don’t foreseen myself attending next year (unless I’m given complimentary passes). However, if you’re an avid beer fan, by all means go for it as there are some really fantastic labels that cannot be found here in Singapore.